Reclaim Your Health & Energy

Transform Your Body with Proven,

Lasting Results Through

Hormonal Optimization and Root

Cause Solutions

Hey, I'm Ethan!

MEET THE FOUNDER & CEO

I'm Ethan Gonzales, a Women's Hormone and Fat Loss Coach specializing in transforming lives through personalized, holistic coaching. With extensive expertise in hormone optimization, nutrition, fitness, and overall wellness, my mission is to help women achieve lasting results that improve their health, body, and confidence.

Over the years, I’ve identified a recurring trend among middle-aged clients facing persistent issues like gut dysfunction, hormonal imbalances, and thyroid problems. These critical health challenges often go unaddressed by traditional Western Medicine. For the past five years, I have devoted my career to studying, confronting, and effectively solving these conditions.


As an expert in metabolism, thyroid function, gut health, and hormonal health, I focus on helping clients address the root cause of their issues, not just the symptoms. Unlike approaches that only mask the discomfort, my method dives deep to identify and resolve underlying problems, leading to lasting results and true wellness. By solving the core issues, clients experience comprehensive, sustainable improvements in their health rather than temporary relief.

If you're ready to reclaim your life and health by uncovering and addressing the root causes that conventional methods may have missed, and achieve the body you've always wanted, fill out the contact form below. Don’t let these issues hold you back any longer. It’s time to take back control of your life.

Does this sound familiar?

  • You feel constantly exhausted, your mood swings are relentless, and the weight keeps piling on. You've been diagnosed with Insulin Resistance, Hypothyroidism, or PCOS and feel completely hopeless, as if achieving your dream body or a normal, balanced life is out of reach.

  • You're exhausted from feeling ignored by your doctor. Each time they review your lab results, they tell you everything is "fine," but deep down, you know that's not the case. All you truly want is to feel present and fully engaged with what matters most—your family.

  • You’re fed up with constant brain fog, persistent weight gain, a low sex drive, and excessive bloating. You’re ready to take back control of your life and health once and for all.

Change is possible.

With my guidance, you can uncover and address the root causes of your symptoms.

Imagine more energy. More confidence. Being fully present with the people you love.

Stop letting the years pass by stuck in a version of yourself you don’t love.

TESTIMONIALS

What others are saying

"As a busy Director I LOVE THIS"

I'm down 25 lbs and 6 inches off of my waist. I know exactly how to workout, how to eat, and what to do to maintain my body!

- Chanda Huston

"My life changed forever"

"I was eating 1200 calories a day and the scale WASN'T dropping! Ethan helped me to eat over 2700 calories and lose 40 + LBS."

- Madeley Palacios

"Highly recommend this"

"Within 4 weeks of working with Ethan I lost 10 lbs and 3 inches off my waist! All while eating MORE food and doing LESS cardio."

- Colette Dowd

STILL NOT SURE?

Frequently Asked Questions

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Q: Does this program really work for people who have health problems like Hashimoto's/Hypothyroidism, PCOS, menopause, slow metabolism etc?

We specialize in helping clients who struggle with many different hormonal and metabolic issues. Our high level of support combined with our education and experience will help you get the results you’re looking for. If you decide to take action, stay consistent and follow our exact steps, then yes, this can be a game changer for you.

Q: Do you do blood work/hormone testing?

Unfortunately, most doctors don’t cover full hormone testing and their blood work is very limited. However we have created our own comprehensive blood panel for our clients in the US through LabCorp & Synergistic Labs. We provide everything from requisition forms to lab reviews.

We do not provide bloodwork as a standalone service since the isolated data holds no significance on its own. We work with our clients on an ongoing basis so their issues can be resolved for good.

Q: You’re a man Ethan, what do you know about menopause?

Though I don't experience menopause myself, my training combined with the women I have helped through these hormonal challenges enables us to deliver comprehensive care throughout the program.

As a male, I deeply respect the personal journey of menopause, and my enduring passion for endocrinology and pharmacology over the past 3 years is fueled by a sincere commitment to support women.

Overall, we're committed to helping you through this phase in life, and we’re very proud of the results we've achieved together over the last 3 years.

Q: How many hours a week do I have to commit?

Some of our clients prefer to take it slow and steady and some just want to give it their all. We encourage you to set your goals realistically as we slot your new habits into your current lifestyle. Because every client has different needs, we work around your commitments as you work alongside your dedicated coach. We focus on you getting better each day, until you get the results you deserve.

Q: Do you do GI MAP Testing?

For clients that have severe gut issues, we provide GI MAP Testing. We take a deep dive into your gut health to test for bacteria, parasites, and worms that cause inflammation, autoimmune diseases and GI issues. It’s an at home stool test delivered to your door step, after we receive your results, I will do a 1-1 consultation with you to develop a personalized protocol going forward.

Q: Do I have to be a member of a gym?

No, majority of our clients work out at home. In fact you don't even need equipment as 90% of your results comes from your nutrition.

Q: Do I have to understand calories and macros?

If you're not familiar with calories, macros and nutritional periodization, that's okay! We familiarize you throughout the length of the program to help you achieve those sustainable results you are looking for.

Q: Am I assigned a personal coach?

Yes! You are assigned a personal coach to work with you 1:1 who will speak with you directly via our coaching app. You will also have weekly check in's with your coach to help shift your mindset while building unique and sustainable

lifelong strategies. Your coach will also be available for messages, videos and voice notes to help you stay motivated and inspired throughout the program.

Q: What if I have a small budget?

As much as we like to encourage people to sign up to the program, we don't put pressure on those who have major financial concerns. Even then, we always try to find a way to help you get started. We also like to remind people that if

they do choose to invest in themselves, in their health and fitness goals and in the program, they are not just signing up for another detox, teatox, or shake plan, rather they are making a lifelong investment and commitment for their

future.

Q: What are HSA/FSA cards?

If you have an HSA or FSA card, you can use it to pay for our program. HSA cards are for high-deductible health insurance holders, while FSA cards are often provided by employers. However, you do need to pay with your regular

credit card first, and then we'll provide a program receipt. If you submit this receipt and our contract, you'll receive a reimbursement check within 7 days. If you have these cards, please inform our team during your health and wellness call if you're interested in this option.